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Dixons' Christmas relief

TIP BIT: Dixons makes it through Christmas without incident, but still faces a difficult retail environment this year
January 18, 2012

Shares in Dixons jumped despite the electrical retailer reporting a 5 per cent drop in like-for-like sales in its Christmas trading period.

IC TIP: Sell at 12p

Given the rather muted holiday trading reported elsewhere, the reaction was most likely relief that the New Year hadn't brought a profit warning. In fact, lower levels of promotional investment in its Nordic business meant gross margins held steady.