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Sky broadens its horizons

An impressive 100,000 new households were added to BSkyB 's customers base in the final quarter of 2011, taking the broadcaster's reach to a total 10.47m households. And the UK's largest satellite broadcaster now has set its sights on monetising the 13m households that do not currently subscribe to its satellite services by launching an internet-based pay TV service in the first half of this year.

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By Malar Velaigam,
31 January 2012

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