The Investor Relations Society recently handed out its annual awards for the best investor-relations websites. But when I had a look at the winning sites, I was deeply uninspired. These were the WINNERS? The big question is: when are companies really going to set this medium to work? And I reckon the answer is: they aren't. That's in spite of the internet being the perfect platform for releasing all sorts of information that it was previously impractical to get into investors' hands: earnings forecasts; information about markets, competitors and strategic issues; independent views about the company from analysts, journalists and credit rating agencies.