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Ladbrokes bets on Betdaq

The year-long speculation that Ladbrokes (LAD) could make a move for privately-owned betting exchange Betdaq was finally confirmed by recent news that the companies are hammering out a deal thought to be worth around £30m. If successful, it will be the fifth prospective deal Ladbrokes has attempted in the past two years as it tries to update its technology to compete with rivals William Hill and Paddy Power.

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By Julian Hofmann,
08 January 2013

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