Recovery plays offer the tantalising prospect of making substantial returns over short periods. Buying shares in a company that is priced for failure but actually primed for revival can result in the double whammy of substantial earnings growth and a whacking re-rating as the recovery story takes hold. But investors attempting to buy nascent recovery stories before the rest of the market has cottoned on are playing with fire. The market is only likely to price a stock for failure when failure is a real possibility.
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