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Temptation: Should you buy Apple's shares?

There are definitely times when the market can seem excessively ungenerous when it comes to quarterly results. Apple's CEO, Tim Cook, must be wondering whether his job is worth the effort after delivering a record quarter of profits and revenues, only to see the share price sink by 10 per cent in out-of-hours trading. The figures on their own were mind boggling: first-quarter net profits of $13bn (£8.1bn) and sales 18 per cent higher at $54.5bn - or, on an adjusted basis to account for last year's extra week, up 27 per cent.

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By Julian Hofmann and John Hughman,
01 February 2013

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