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Daimler warns that record 2015 will be tough to replicate

The Stuttgart-based maker of cars, trucks and buses enjoyed a record 2015. But management's admission that such success will be hard to replicate in 2016 left investors disappointed
February 4, 2016

Record profit and revenue growth at Daimler (DE:DAI) last year has been overshadowed by management's admission that 2016 is unlikely to be as fruitful. "Getting to the top is hard, but staying at the top is even harder", says Daimler chief Dieter Zetsche. Investors responded to this latest update by sending shares in the Stuttgart-based maker of cars, trucks and buses down 4 per cent.

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Net profit rocketed 22 per cent to €8.9bn (£6.8bn) in 2015, as the group's well-timed decision to revamp its entire range of sport utility vehicles triggered record sales of Mercedes-Benz cars. Management is confident that 2016 will be "another good year", but warned that tough comparatives make it hard to replicate what was a stellar 2015.