Just as a 30th birthday often marks a more busy period of life, so WPP (WPP) shows no signs of slowing down. The advertising titan rose to the occasion with a 3 per cent rise in underlying net sales in 2015. Coupled with a firm hand on costs, that drove adjusted cash profit up 5 per cent to a record £2bn.
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WPP counts more than 70 per cent of the world's 500 largest companies - including Disney, IBM and JPMorgan Chase - among its clients. It continued to outpace rivals in 2015 by venturing into developing economies and investing in digital media, data analytics and technology. It also benefited from consolidation in the advertising industry, which helped it to secure nearly £5.6bn of new business in the period.