For a company that started life as a 'Christmas hamper' savings scheme, and has grown into a digital rewards specialist, you can imagine product development has been a crucial part of Park Group's (PKG) strategy. A focus on technological development meant over 90 per cent of orders were placed online last year, up from just 10 per cent in 2008. Overall customer billings grew 5 per cent to £405m during the 12 months to March 2017.
The corporate business - companies buying gift cards and vouchers for employees - put in the stronger performance, increasing customer billings by 6 per cent to £188m. Companies including Akzo Nobel, Scottish Power and EDF were added to its client list in the period. Since its June launch the Evolve digital reward platform, which can offer digital reward codes to clients' customers or employees, has signed up 165 companies, and post-period end was rolled out internationally. Operating profits increased by a fifth to £7.2m.