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Whitbread is rumoured to be discussing a merger of Premier Inn with rival Travelodge, owned by Dubai International Capital. According to market gossip, Whitbread would acquire Travelodge in cash and the Arab investment firm would take a stake in Whitbread in return. But the deal could raise competition issues as Premier Inn and Travelodge are already the UK's two largest budget hotel chains.
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The UK budget hotel segment is still too fragmented compared to its European peers and this move would certainly serve Whitbread's ambitions well. Good value at 1,183p.
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-IC-1.5.4a-prod - 31/10/2008 13:11:34 - carlos.princz
