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YouGov, Numis and Four Capital Partners are launching a fund that aims to 'exploit the insight' provided by YouGov's research. A real-time internet-based research engine will provide consumer-based information to fund managers who will make investment decisions based on the findings. The trio are seeking to raise up to £25m for the open-ended fund.
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Investment decisions based on consumer-driven research could give fund managers an additional information advantage, making this a fund worth watching out for.
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