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C&C to launch draught version of Magners

Created:
13 May 2008
Written by:
Nathalie Olof-Ors

The year 2007 is one that C&C - owner of the Magners cider brand - would rather forget. Last year, the group was forced to issue three profits warnings, as sales of this highly seasonal product were hit by the wet weather in the UK and Ireland. And stiff competition from rival Scottish & Newcastle - which led a heavy price war to gain market share - did not help.

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To make matters worse, while revenues were falling, costs were on the rise as C&C increased marketing expenditure and invested €97m (£77m) in production capacity. This led to a sharp reduction in pre-tax profit. An exceptional gain of €137m on the disposal of its soft drink business to - combined with a lower tax charge and active share buyback programme - helped to soften the impact.

During the autumn, the group reorganised its defences, reducing its headcount to align its cost structure with sales volumes. However, the group has hired a former Molson Coors' executive who helped to strike a distribution deal for a draught version of Magners, which will be launched this summer.

Broker Citigroup forecasts adjusted EPS of 35.4¢ for 2009, rising to 36.2¢ in 2010.

C&C (CCR)

ORD PRICE: 465¢ MARKET VALUE: €1,477m
TOUCH: 464-466¢ 12-MONTH HIGH: 1,264¢ LOW: 375¢
DIVIDEND YIELD: 5.8% PE RATIO: 16
NET ASSET VALUE: 134¢* NET DEBT: 61%

Year to 28 Feb Turnover (€m) Pre-tax profit (€m) Earnings per share (¢) Dividend per share (¢)
2004 775 126 36.0 nil
2005 750 82 23.6 13.0
2006 769 104 29.6 15.0
2007 739 177 47.8** 27.0
2008 679 104 28.9** 27.0
% change -8 -41 -40 -

Ex-div:21 May

Payment:16 Jul

*Includes intangible assets of €394.7m, or 126¢ a share

**Continuing operations

Click here for a guide to the terms used in IC results tables


TIP UPDATE

FairlyPriced

The share price has fallen by 25 per cent since our sell tip (€6.21, 1 Aug 2007) and now trades on a far more reasonable forward PE ratio of 13 times. Fairly priced.

Last IC View: Sell, €5.57, 11 Oct 2007


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