Shares in Unilever and Reckitt Benckiser took a tumble last week, after rival Procter & Gamble announced a restructuring that could allow it to significantly boost operating margins and unleash more pricing firepower on its European rivals.
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P&G said it was cutting 5,700 jobs as part of a plan to save $10bn (£6.32bn) in costs over the next four years, a move which analysts said would also help it catch up to rivals in emerging markets.