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Imperial looking to stoke growth through specialist focus

Management at the tobacco giant will invest £300m this financial year and is eyeing £300m in savings a year by 2020
November 8, 2016

Tobacco volumes have fallen 3 per cent at cigarette giant Imperial Brands (IMB) in two successive financial years, but this makes sense in context of its aim to reduce the amount of brands it owns. Chief executive Alison Cooper said she was aiming to get to 125 brands, half the amount when she joined in 2007, and was now at 184. But the drop in volumes hasn't hit sales, with net tobacco revenue up 10 per cent on a constant-currency basis to £7.16bn. This suggests its strategy to focus on growth through specialist brands - which now make up 60 per cent of net tobacco revenue and continue to take market share - is working.

IC TIP: Buy at 3703p

A major development was the announcement of a £300m investment programme targeting key markets and brands for the group's September 2017 year-end. Chief finance officer Oliver Tant said this would be balanced by an expected £100m uplift in sales and £90m-worth of cost savings, meaning a net investment of £110m. This will mean EPS growth is expected to be 4 per cent at most this financial year, but should return to between 4 and 8 per cent thereafter. The dividend will not be affected.

Analysts at Barclays expect adjusted pre-tax profit of £3.42bn for the year to September 2017, leading to adjusted EPS of 280p, compared with £3.04bn and 249p in 2016.

IMPERIAL BRANDS (IMB)
ORD PRICE:3,703pMARKET VALUE:£35.5bn
TOUCH:3,702-3,704p12-MONTH HIGH:4,154pLOW: 3,393p
DIVIDEND YIELD:4.2%PE RATIO:56
NET ASSET VALUE:554p*NET DEBT:232%

Year to 30 SepTurnover (£bn)Pre-tax profit (£bn)Earnings per share (p)Dividend per share (p)
201228.51.0868.0106
201328.21.2696.0116
201426.51.53148.5128
201525.31.76177.4141
201627.60.9166.1155
% change+9-48-63+10

Ex-div: 17 Nov

Payment: 30 Dec

*Includes intangible assets of £20.7bn, or 2,160p a share