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Sports Direct hits a wall

The retailer's shares took a dive on results day as it failed to meet sales expectations
December 11, 2015

A battle on two fronts seems to be taking the puff out of retailer Sports Direct (SPD). The company has been in the headlines for the allegedly poor working conditions of some of its warehouse staff. Management addressed the media claims head on in these results for the six months to October, reassuring investors that "no warehouse workers are on zero hours contracts".

IC TIP: Buy at 581p

The company's other battle was to achieve top-line growth despite comparative numbers buoyed by last year's World Cup. While it made a good fist of this by delivering flat revenue, the market obviously felt it had hit the crossbar rather than the net as analysts' consensus expectations were missed. This, alongside a 22 per cent plunge in operating profit following a £32.5m impairment of goodwill relating mainly to the underperforming Austrian business, sent the shares down 11 per cent on results day. Chief executive Dave Forsey said he remained confident of hitting the £420m underlying cash profit target for the full year - although in the July full-year results this was revised down from £480m.

The company is still growing at a fair clip. It opened 15 stores and continued to roll out its large-format shops with openings in Leeds and Plymouth. Five concessions were also opened within Debenhams department stores.

Analysts at Liberum cut their pre-tax profit forecast by 5.5 per cent to £328m for the 2016 financial year, leading to EPS of 44.4p, compared with £296m and 36.6p in FY2015.

SPORTS DIRECT (SPD)
ORD PRICE:581pMARKET VALUE:£3.5bn
TOUCH:580.5-581.5p12-MONTH HIGH:821pLOW: 567p
DIVIDEND YIELD:nilPE RATIO:13
NET ASSET VALUE:216pNET DEBT:2%

Half-year to 25 OctTurnover (£bn)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
20141.4315019.4nil
20151.4318724.5nil
% change+0+25+26-