Join our community of smart investors

JD Sports is a winner

The sports retailer has established a good track record for growth and a sensible strategy for fighting inflationary pressure this year
June 8, 2017

As consumer spending comes under further pressure in the UK, we think sportswear retailer JD Sports Fashion (JD.) has both the strategy and track record to continue to succeed. The proliferation of athleisure (wearing gym kit as fashion) and sportswear trends in the UK and Europe has served the company well, and shows little sign of slowing. Meanwhile, a dual approach to tackling domestic inflationary pressures through price rises and renegotiations with suppliers appears sensible. What's more, management believes JD Sports' "brand obsessed" teenage customers will be more willing than most consumers to pay higher prices for popular items. And the group's rapid international growth, which is supported by a strong balance sheet, give it a natural hedge against the weaker pound, too.

IC TIP: Buy at 453p
Tip style
Growth
Risk rating
Medium
Timescale
Medium Term
Bull points
  • International growth and acquisition
  • Analyst upgrades
  • Strong annual results
  • Price-driven inflation strategy
Bear points
  • Consumer confidence
  • Inflationary pressure

Mergers and acquisitions are becoming a dominant theme in the retail sector this year as companies club together to fight the tougher trading environment. But many of these proposed deals are coming under close scrutiny by regulators (Tesco/Booker, Just Eat/Hungry House). News that JD has received the green light by the Competition and Markets Authority (CMA) for its £112m Go Outdoors takeover illustrates the company's ability to execute well on acquisitions this year and beyond.

The Go Outdoors acquisition looks particularly interesting as it comes at a time when JD's existing 'outdoor' brands, which include Millets and Blacks, have finally reported their first annual operating profit. The acquisition will boost the division's online presence, increase its out-of-town locations, introduce a thriving loyalty card scheme, improve buying power and should give management scope to deploy the margin-boosting skills developed while turning around the existing outdoor business.

Acquisitions as well as store openings have also played a key part in expanding JD's international business, which last year contributed 30 per cent to group sales compared with 23 per cent the year before. The overseas operation, which is principally focused on Europe, could see further growth from more far-flung markets, given a recent push into Australia and Malaysia.

This ongoing expansion should help underpin brokers' growth forecasts and, we'd hope, provide scope to extend JD's formidable record for EPS forecast upgrades (see chart) - 2018 consensus EPS forecasts have already more than doubled since they were first issued just over two years ago. Indeed, while broker Shore Capital expects like-for-like sales growth to fall to around 4 per cent this year, from 10 per cent, acquisitions and openings are expected to mean top-line growth of 20 per cent. This won't come cheap, with capital expenditure forecast to increase from £88m last year to £150m, but JD has the cash generation and balance sheet to cope.

Importantly, there certainly seems to be plenty of momentum in JD's end markets based on a round-up of last year's annual figures: revenues rose by 31 per cent to £2.38bn, while pre-tax profits increased by an impressive 81 per cent to £238m. Meanwhile, net cash from operating activities rose from £226m to £279m. What's more, despite widely reported industry cost pressures, gross margins actually grew from 48.5 to 48.9 per cent, although the ending of currency hedges and the dilutive effect of Go Outdoors' lower-margin sales can be expected to bring this down in the current year.

 

JD SPORTS FASHION (JD.)

ORD PRICE:453.5pMARKET VALUE:£4.4bn
TOUCH:453.5-453.6p12M HIGH / LOW:462p207p
FWD DIVIDEND YIELD:0.4%FWD PE RATIO:19
NET ASSET VALUE:57p*NET CASH:£214m

Year to 31 JanTurnover (£bn)Pre-tax profit (£m)**Earnings per share (p)**Dividend per share (p)
20151.521005.41.4
20161.8215713.01.5
20172.3824519.61.6
2018**2.8627021.41.6
2019**3.1430023.91.7
% change+10+11+12+6

Normal market size: 5,000

Matched bargain trading

Beta:0.31

*Includes intangible assets of £191m, or 20p a share

**Shore Capital forecasts, adjusted PTP and EPS