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Ladbrokes goes all in for 2017

The bookmaker's strategy overhaul should reap rewards in a couple of years, but this will create short-term headwinds
August 11, 2015

A radical overhaul by Jim Mullen, new chief executive at Ladbrokes (LAD), meant the first half was never going to look pretty. The former William Hill (WMH) chief operating officer announced a new strategy for the group alongside last month's proposed Gala Coral merger, so the results for the first half - including an adjusted operating loss of £37m - were not a surprise. That figure reflects nearly £79m of exceptional items generated in part by his July review. Mr Mullen had already scaled back operating profit targets for the full year by £20m and candidly acknowledged the numbers "show why we need to change and why we need to do so quickly".

IC TIP: Hold at 109p

The chief executive pointed to 2017 as the year he expected his plans to bear fruit, a move that "removes the short-term thinking" he said had dominated the group's prior actions. But the plan would have a short-term impact on profitability, he added.

UK retail net revenues rose 1.2 per cent to £410.5m, but adjusted operating profits dipped 1.2 per cent to £56.9m. Dissapointingly, digital registered an adjusted operating loss of £11m compared to a £6.2m profit in the same period in 2014, largely due to lower sportbook margins and the Point of Consumption tax.

Analysts at Numis expect pre-tax profits of £44.4m in the 2015 financial year, leading to EPS of 4.1p, down from £98m and 10.1p in FY14.

LADBROKES (LAD)
ORD PRICE:109pMARKET VALUE:£1.1bn
TOUCH:109.1-109.3p12-MONTH HIGH:147pLOW: 101p
DIVIDEND YIELD:5.1%PE RATIO:25
NET ASSET VALUE:30p*NET DEBT:136%

Half-year to 30 JunTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
201458927.72.64.3
2015589-51.4-4.51.0
% change--286-273-77

Ex-div:24 Sep

Payment:12 Nov

*Includes intangible assets of £665m or 65p a share