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Perform is sprinting too fast

The wheels came off the sports-rights group's growth wagon last year, leaving management scrambling to control costs.
March 5, 2014

Perform's (PER) stock rose 16 per cent on the back of these results, as investors heaved a collective sigh of relief that trading was no worse than the group indicated in its December warning. The market rout following that update cut the sporting rights group's market value in half and prompted the abrupt resignation of finance director David Surtees in January.

IC TIP: Hold at 277p

For all the botched expectation management, Perform made gains on multiple fronts last year, with sales both from video advertising and sponsorship and from content distribution rising over 40 per cent. The group added six more licensees to its Watch&Bet subscription service; bolstered its international presence by launching a US digital-sports platform; and expanded its content by acquiring sports-data business Opta and the rights to American basketball and Italian top-flight football.

Investors' biggest concern may be that Perform’s underlying cost base jumped 50 per cent to £172m. Costs for rights, staff and production all rose, driving a 3 per cent decline in adjusted cash profits, to £36m. Perform is handling the problem by consolidating its teams, brands and content, but still expects total costs to rise 5 per cent to £200m this year. Broker Numis Securities expects pre-tax profits of £32m, giving EPS of 10.1p (down from 10.4p in 2013).

PERFORM (PER)
ORD PRICE:277pMARKET VALUE:£728m
TOUCH:271-277p12-MONTH HIGH:600pLOW: 177p
DIVIDEND YIELD:nilPE RATIO:173
NET ASSET VALUE:111p*NET CASH:£17.3m

Year to 31 DecTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
2010677.44.6nil
20111033.51.4nil
201215216.95.5nil
20132084.11.6nil
% change+37-76-71-

*Includes intangible assets of £276m, or 105p a share