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Burberry chief cashes in ahead of role change

Christopher Bailey has sold down a portion of his stake in the business to the tune of £250,000
September 1, 2016

Followers of luxury brand Burberry (BRBY) will be aware that there is change afoot, specifically regarding Christopher Bailey and his role as joint creative and business head. The group revealed in July that Mr Bailey would revert to the role of creative chief and president*, leaving the CEO role vacant for new joiner and luxury goods veteran Marco Gobbetti in 2017.

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In the meantime, Mr Bailey - whose remuneration package has long been a controversial topic among investors - has cashed in 18,750 shares to the tune of around £250,000. That pales in comparison, however, to the chief executive of the company's Asia Pacific division, Pascal Perrier, who offloaded 72,162 shares for just shy of £1m. Asia has proved a tricky market for Burberry this year as fears about a wider slowdown in economic growth there has prompted consumers to tighten their belts.

*2 September 2016: The original version of this article referred to Mr Bailey returning to the "sole" role of creative chief. He is also taking the new role of president, working with the new chief on company strategy and culture.

Buys
CompanyDirectorDateNo of sharesPrice (p)Value (£)Holding (shares)Holding (%)
Audioboom  Malcolm Wall (ch)23 Aug 161,000,0002.525,0001,480,0000.232
Audioboom  Roger Maddock23 Aug 1610,000,0002.5250,00015,513,5562.400
Capital & Regional Hugh Scott-Barrett (ceo)18 Aug 1675,00059.544,6252,210,0000.316
Eurocell Mark Kelly (ceo)24 Aug 1643,939170.6974,99943,9390.044
Eurocell Patrick Kalverboer23 Aug 1630,00016248,60020,159,09420.159
Eurocell Robert Lawson (ch)24 Aug 1615,739170.6926,86558,5960.059
FBD Holdings David O'Connor23 Aug 161,50070010,5001,5000.004
GoldStone Resources Andrew Bell18 Aug 16154,5222.3753,6701,351,3561.321
Gresham Computing♥ Max Royde24 Aug 16160,00097155,2007,389,66411.633
Gresham House Strategic David Potter (ch)24 Aug 162,94185024,99911,8100.320
Invesco Asia Trust Carol Ferguson (ch)19 Aug 1630,000227.768,31090,0000.107
Laird Kjersti Wiklund22 Aug 163,400296.0310,06519,4000.007
NewRiver REIT Mark Davies (fd)18 Aug 165,000329.6316,48269,5450.030
Octagonal John Gunn (ceo)23 Aug 161,500,0001.24518,675297,794,93153.156
Octagonal John Gunn (ceo)23 Aug 162,500,0001.230,000296,294,93152.888
Plant Health Care Christopher Richards (ch)19 Aug 16700,0001070,000776,3240.525
Plant Health Care Richard Webb19 Aug 16751,8701075,187761,8700.515
Plant Health Care James Ede-Golightly19 Aug 1650,000105,000495,1110.335
Plant Health Care♥ James Ede-Golightly19 Aug 16150,0001015,000645,1110.436
Plant Health Care Michael Higgins19 Aug 1660,000106,00060,0000.041
Plant Health Care Paul Schmidt (ceo)19 Aug 16751,8701075,187834,7500.565
Plant Health Care William Lewis19 Aug 16187,9601018,796187,9600.127
Quarto♥ Marcus Leaver (ceo)18 Aug 165,11727714,174388,5001.972
Quarto  Marcus Leaver (ceo)18 Aug 165,494275.115,114383,3831.946
Stride Gaming* John Le Poidevin23 Aug 166,66722515,00144,5460.070
Stride Gaming* Nigel Payne (ch)23 Aug 168,88922520,00013,8890.022
Vitec Lorraine Rienecker19 Aug 163,248609.519,7973,2480.007

Sells
CompanyDirectorDateNo of sharesPrice (p)Value (£)Holding (shares)Holding (%)
AB Dynamics Timothy Rogers 22 Aug 1610,00046646,600412,9532.325
Admiral♥  Colin Holmes18 Aug 1616,5002088.677344,63223,5000.008
BGEO  M Gomarteli22 Aug 1617,4512734.1477,12875,5000.197
BGEO  M Kikoria24 Aug 1612,8002793.3357,54211,6000.030
Burberry  Christopher Bailey (ceo)24 Aug 1618,7501352253,500554,1560.125
Capital & Regional Hugh Scott-Barrett (ceo)18 Aug 1650,00059.329,6502,160,0000.309
MS International♥ David Pyle22 Aug 1650,96715176,9601,719,39210.418
Premier Veterinary  Dominic Tonner (ceo)19 Aug 1650,00013065,0002,418,83716.226
Tullow Oil♥ Aidan Heavey (ceo)22 Aug 16222,698226.522504,4606,178,8130.677
Walker Crips  Robert Elliott23 Aug 1660,0004728,200409,7941.069
Wynnstay  Bryan Roberts (fd)23 Aug 162,54452113,25456,1980.289
*Placing/tender/open offer ♥Spouse/connected party