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Cheap Creston coming good

TIP UPDATE: A string of new business wins shows the potential of the digital ad agency
September 26, 2011

Marketing agency Creston is firmly back on the growth track after signing a string of new contracts in the first quarter.

New business wins include Astellas, Guinness, Smith & Nephew and Sony, to name just a few, helping to produce an 11 per cent hike in organic revenues, a vital industry metric. That compares with a 6 per cent organic income slump this time last year.

Selling its traditional advertising agency last month in a £28m deal was good business (). Today Creston is debt-free, with over £1m cash in the bank plus up to £25m of funding fire-power if needed.

Yet the shares limped just 2p higher to 89p, demonstrating that the market is not giving Creston the credit it deserves.

What we said:

When: 9/04/10

Price: 91p

Performance to date: -2%

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