Inside stories


Inside stories

Here are three excellent books for your Christmas wish list. They're all inside stories of interesting businesses you will know well. EYEWITNESS by Christopher Davis relates the rise and fall of Dorling Kindersley, which redefined reference books in the 1980s by spending a lot more on its titles than anyone previously thought wise. The seer was Peter Kindersley, a designer with business vision and inspirational leadership qualities. Started in a bedroom in 1974, DK had by 1999 sold 400m books under 2,700 titles of which 80 per cent were still in print - astonishing statistics.

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