Aim hopeful TV Commerce Holdings plans to combine telephone, short message service (SMS) and television services to drive revenues. By offering services such as photo palm-reading via picture phones, it is building up a strong customer base.
It broadcasts on Sky Channel 694, and, to date, has launched Your Destiny TV and The Advert Channel - the most successful channel launch last year. The next offering is likely to target betting audiences. It is raising £2.5m via an offer for subscription at 6p a share to help fund strategic development. The broker to the issue is SP Angel & Co, and trading is expected to start on 21 February.