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Content is king at ITV

RESULTS: A strong performance from its studio business demonstrates that ITV's strategic revamp is paying off
July 27, 2012

Investors were unperturbed by a slowdown in advertising at ITV this summer, as the broadcaster's ongoing transformation plan more than compensated with a sharp increase in non-advertising revenues, which rose by a quarter to £514m and now account for approaching half of revenues. The shares rose 7 per cent on the results, but with the recovery story gathering momentum they still look too lowly rated.

IC TIP: Buy at 74.45p

The improvement in non-advertising revenue was led by a 34 per cent increase in turnover at ITV Studios. Although that was boosted by a disproportionately busy first-half schedule, the business is still expected to grow at around 9 per cent over the full year on the back of a strong investment in commissioning. The studios business is also gaining traction internationally; eight programmes are now produced in three or more countries, up from four in 2011 - a figure that should be further boosted by the recent acquisition of Nordic production company Mediacircus.

Despite the current soft advertising market - which will see ITV's net advertising revenue (NAR) down 10 and 11 per cent in July and August - the broadcaster still expects nine-month NAR to be flat, better than the market as a whole. That's also being partially offset by strong growth in online and interactive revenues, which rose 24 per cent to £47m in the half.

Broker Peel Hunt expects underlying pre-tax profits of £421m and EPS of 8.5p this year (from £385m and 7.9p in 2011).

ITV (ITV)

ORD PRICE:74pMARKET VALUE:£2.91bn
TOUCH:74-75p12-MONTH HIGH:91pLOW: 51p
DIVIDEND YIELD:2.7%PE RATIO:23
NET ASSET VALUE:21p*NET CASH:£92m

Half-year to 30 JunTurnover (£bn)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
20111.031813.500.40
20121.131673.200.80
% change+10-8-9+100

Ex-div: 31 Oct

Payment: 30 Nov

*Includes intangible assets of £915m, or 23p a share