Conjuring up value

Mr Bearbull

Mr Bearbull
Conjuring up value

Which do you prefer, dull or shiny; boring or exciting; plain or sexy? No need even to reply. Besides, whatever you might protest, academics, psychologists and City folk know the real answer. Hence much effort goes into presenting dull as shiny and so on - even to the extent of clocking up £35m-worth of expenses in the case I'm going to write about (well, it's easy to see it as other people's money anyway). At least, that's the up-front cost of trying to turn plain into sexy at Cookson (CKSN), a conglomerate of a chemicals and engineering group with a long but chequered history.

To continue reading, subscribe today

and enjoy unlimited access to the following:

  • Tips of the Week
  • Funds coverage
  • Weekly features on big investment themes
  • Trading ideas
  • Comprehensive companies coverage
  • Economic analysis
Subscribe to Investors Chronicle

Related topics

Subscribe today

Full access for just £3.37 a week:

• Tips and recommendations - to beat the market 
• Portfolio clinic & Mr Bearbull - build a well-planned portfolio 
• Expert tools - track and manage investments effortlessly
• Plus free delivery to your home or office

Subscribe Now