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Asos steams ahead

Online clothing retailer Asos is continuing its global expansion as a rising number of consumers turn to the internet for shopping
December 11, 2012

Shoppers are increasingly ditching the high street in favour of getting their dose of retail therapy in cyberspace, and online fashion store Asos (ASC) is reaping the benefits.

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Following October's impressive year-end results, total retail sales in the first quarter of the financial year jumped 30 per cent to £166m, with the US charging ahead with 57 per cent growth. Group revenues were up 30 per cent on last year, reaching £169.4m, as UK sales also exceeded expectations.

The company also continued its global expansion in the first quarter, establishing offices in the US, France and Germany in a bid to localise its product offering. As of 30 November, it had 5.4m active customers worldwide, a 35 per cent year-on-year increase. International sales now account for 63 per cent of the total.