The relentless rise of digital publishing, advertising and consumption is widely seen as the greatest threat to traditional print publishers in the industry's long history. Sales of newspapers and magazines have plunged as audiences go online for their news and entertainment, largely for free. The Internet has broken down barriers to competition, too, reducing the costs of publishing and distribution to essentially nil. That has meant casualties, but the outlook is not as grim as you might think.
Clearly, publishers must evolve or die. In this digital age, they can distribute content worldwide to readers at home, at work or on the road. They can also leverage audio, video and interactive media to package information and tell stories in innovative ways. Investing in new technology and either hiring or retraining staff is expensive, but publishers have little choice if they're to remain competitive.