Funds & ETFs 

Buying durable consumer brands

Buying durable consumer brands

"The best way to make money is to not lose money," says Gabrielle Boyle, manager of the Trojan Global Equity Fund (GB00B0ZJ5S47), echoing Warren Buffett's famous rule number one: never lose money. Like her colleagues at Troy Asset Management, she focuses on absolute returns and liberation from benchmarks. And, like Mr Buffett, she is concentrating on buying great companies with strong brands and distribution. "We don't own cyclical businesses or companies that are dependent on one or two products," she says.

To continue reading, register today

to enjoy limited access to the following:

  • Daily trading news
  • Funds coverage
  • Features on big investment themes
  • Comprehensive companies coverage
  • Economic analysis
Register
Subscribe to Investors Chronicle

Subscribe today

Full access for just £3.37 a week:

• Tips and recommendations - to beat the market 
• Portfolio clinic & Mr Bearbull - build a well-planned portfolio 
• Expert tools - track and manage investments effortlessly
• Plus free delivery to your home or office

Subscribe Now