Funds & ETFs 

Buying durable consumer brands

Buying durable consumer brands

"The best way to make money is to not lose money," says Gabrielle Boyle, manager of the Trojan Global Equity Fund (GB00B0ZJ5S47), echoing Warren Buffett's famous rule number one: never lose money. Like her colleagues at Troy Asset Management, she focuses on absolute returns and liberation from benchmarks. And, like Mr Buffett, she is concentrating on buying great companies with strong brands and distribution. "We don't own cyclical businesses or companies that are dependent on one or two products," she says.

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