High street bookie William Hill (WMH) is blaming its March profit warning on two factors. First, more of its customers have chosen to "time out" or "self-exclude" in recent weeks. This means changing settings on their online accounts either for just a 24-hour period or as much as five years to control their impulse to gamble.
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Margins have also been a problem. Gross win margins for the group's online segment are below expectations at 6.2 per cent, impacted by unfavourable European football results and by "the worst Cheltenham results in recent history".
