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Why there is hope yet for Boohoo's falling margin

The market is learning to trust the fast-fashion etailer again, but margins remain a sticking point
April 26, 2016

If Boohoo.com's (BOO) share price performance since the start of the year is any indication, the market is learning to trust the fast-fashion etailer again. The latest set of annual results from the Aim-traded group suggest things are headed in the right direction. Revenues soared by 40 per cent as active customers increased by just over a third, following the launch of new mobile and tablet apps in the UK, US and Australia.

IC TIP: Hold at 48p

However, gross margins fell by 300 basis points as the group continues to cut prices and invest in promotions and next-day delivery, as it strives to maintain its competitive position in the industry. But chief financial officer Neil Catto says profit margins started to strengthen in the second half of the year, as temptingly low prices meant the group hadn't needed to spend money on marketing in order to drive customers to the website. It's hoped margins will continue this improvement in the current period.

Analysts at Peel Hunt expect pre-tax profits of £21.8m for the year to February 2017, giving EPS of 1.5p, compared with £15.7m and 1.1p in FY2016.

 

BOOHOO.COM
ORD PRICE:48.3pMARKET VALUE:£542m
TOUCH:48-48.5p12-MONTH HIGH:52pLOW: 23p
DIVIDEND YIELD:NILPE RATIO:43
NET ASSET VALUE:6.5pNET CASH:£58.3m

Year to 29 FebTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
201229.00.2nana
201367.33.2nana
201411010.70.8nil
201514011.10.8nil
201619515.71.1nil
% change+40+42+48-

Ex-div: na

Payment: na