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RhythmOne feels the beat as ad platform takes off

The rebranded Blinkx's flagship advertising platform has attracted top brands and publishers
RhythmOne feels the beat as ad platform takes off

It's been a long road to redemption for Blinkx, now called RhythmOne (RTHM). The digital advertising group's shares plummeted in 2014 after a Harvard professor raised questions about its operations and profits suffered due to industry doubts about the efficacy of online ads. But management has refocused on growth areas and rolled out technology to match, enabling it to more than halve the group's adjusted operating loss to $6.3m (£5.1m) in the reported period.

IC TIP: Hold at 37p

RhythmOne now focuses on mobile, video and 'programmatic' or automated advertising. Sales of the latter surged 45 per cent year on year, meaning revenues from these core offerings accounted for more than four-fifths of total turnover, up from 69 per cent in the prior comparable period. Operating expenses also shrunk by about a quarter, reflecting a cost-cutting drive.

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