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Chart: UK mobile operators face challenging outlook

Theron Mohamed

Chart: UK mobile operators face challenging outlook

Widespread adoption of smartphones and tablets has fuelled strong demand for wireless connectivity or 'data', as consumers watch videos, stream music and browse social media on the move. But the leading UK mobile operators - Vodafone (VOD), O2, EE (now owned by BT (BT.A)) and Three - have faced growing competition, limiting their gains in recent years.

Our infographic shows their respective market shares; tepid growth or even declines in subscriber numbers between 2012 and June 2016; a declining proportion of prepaid accounts; limited gains in average revenue per user (ARPU); and declines in the companies' average prepaid and contract revenues per user.

infogr.am/1dfe3fdb-52ec-4383-9d9b-6aafe73402522500

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