Millions of people have scoured Amazon (US:AMZN), Asos (ASC) and other online shops for Black Friday bargains and Christmas gifts in recent weeks. These e-commerce giants are clearly benefiting from the phenomenal growth in online sales of products and services, but they aren't the only ones: the boom has also been a boon for the payment, logistics and delivery businesses that transform these purchases into reality. Moreover, an entire sub-industry has sprung up of companies that help vendors establish digital storefronts, reach and engage customers around the world, and capitalise on this enormous market opportunity. The rapid growth of these 'e-commerce enablers' represents a lucrative opportunity for investors. Their main challenge, just like shoppers picking out presents or browsing for deals, is making the right choice.
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