Vitec increases exposure to the 'selfie' generation

Vitec increases exposure to the 'selfie' generation

Vitec's (VTC) chief executive Stephen Bird believes the group has finally "got a grip on the image capture sharing market". The supplier of high-end equipment and services to broadcast and digital image markets has been formulating ways to exploit our seeming inability to carry out our day-to-day activities without committing them to the photographic record. But there's profit in this collective madness, so Vitec now supplies an expanding range of premium accessories for smartphones, action cameras and drones. Last year's collaboration with tech giant Apple (US:APPL) saw the launch of the TwistGrip accessory, which connects all smartphones to any camera support - one of five Vitec products that are now sold in Apple's stores worldwide.

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