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International demand sends YouGov higher

After an excellent 2016, it's been a strong start to the new financial year for the data analysis company
March 27, 2017

A strong international footprint was a blessing for YouGov (YOU) during the six months to January 2017. Not only did all geographical sub-divisions report higher sales, but recent sterling depreciation increased the value of revenues earned overseas. But even excluding the currency benefit, revenue and operating profits still rose 8 per cent and 14 per cent respectively.

IC TIP: Hold at 260p

The US - YouGov's largest division - performed particularly well. The group was selected to provide election polling for CBS News, which inflated its stateside profile and helped grow constant-currency US revenues by 8 per cent to £19.7m. But, despite being known for its political tracking, polling only makes up a minority of YouGov's revenue. The biggest growth areas are data products and services, where corporate customers buy subscriptions to YouGov's data analysis. A 24 per cent increase in sales here means this division now makes up 43 per cent of total revenue. And there's still plenty of room to grow: YouGov's BrandIndex product has 500 paying customers out of a total marketplace of about 5,000 global brands.

Broker Numis has raised full year forecasts, with pre-tax profit and EPS for the year ending July 2017 now expected to come in at £14.8m and 10.1p respectively (from £13.3m and 8.6p in 2016).

YOUGOV (YOU)

ORD PRICE:260pMARKET VALUE:£273m
TOUCH:255-265p12-MONTH HIGH:270pLOW: 137p
DIVIDEND YIELD:0.5%PE RATIO:74
NET ASSET VALUE:74p*NET CASH:£15m

Half-year to 31 JanTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
201641.51.91.2nil
201751.42.51.4nil
% change+24+31+17-

Ex-div: na

Payment: na

*Includes intangible assets of £55m, or 52p a share