In the last few years, many a newspaper has struggled with the sharp decline in demand for advertising space. The Daily Mail - the UK's second most popular paper - is no exception. Its owners, The Daily Mail and General Trust (DMGT) reported a 12 per cent decline in print advertising revenues to £71m in the six months to March 2017. Fortunately, DMGT has its MailOnline business to plug that gap. Revenues here rose 19 per cent at constant currencies to £60m, thanks to increased advertising demand, expansion in the US and the first time inclusion of Australian revenue.
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