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SuperGroup puts focus on Superdry Sport

The owner of clothing brand Superdry will open a number of dedicated sport stores as the "athleisure" trend continues to gain popularity
July 4, 2017

SuperGroup (SGP) is set to open a number of standalone Superdry Sport stores as a play on the popularity of its "athleisure" range of products. Chief executive Euan Sutherland said that the range brings a fashion-first approach to sportsware, whereas other popular sports brands such as Nike and Adidas tend to focus on the technical elements first and fashion second. Sport is part of the "innovation" ranges at Superdry, which also includes premium and snow lines, which doubled its proportion of group revenue over the past year to "high single digits", according to Mr Sutherland.

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New store openings - 80 new stores were opened over the year, taking the total of 555 - helped overall retail sales grow by 20.8 per cent to £502.5m, and the refurbishment of 10 stores next year should provide a further boost. But management said the fastest-growing route to customers was online, with year-on-year sales up by 35 per cent, taking the proportion of sales through e-commerce to 25.9 per cent. However, an increased proportion of wholesale revenue and more clearance sales throughout the year squeezed the margin by 130 basis points to 60.2 per cent.

Analysts at Cantor Fitzgerald expect adjusted pre-tax profit of £98m for the year to April 2018, giving EPS of 94.1p, up from £87m and 84.5p in FY2017.

SUPERGROUP (SGP)
ORD PRICE:1,532pMARKET VALUE:£1.25bn
TOUCH:1,530-1,533p12-MONTH HIGH:1,791pLOW: 1,185p
DIVIDEND YIELD:1.8%PE RATIO:19
NET ASSET VALUE:457pNET CASH:£67.6m

Year to 29 AprTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
201336051.844.7nil
201443145.234.0nil
201548759.556.1nil
2016*59855.450.723.2
201775284.881.228.0
% change+26+53+60+21

Ex-div: 13 Jul

Payment: 22 Sep

*53-week period to 30 April