Tips & Ideas 

Keeping faith with big reliables

Keeping faith with big reliables

As an investor, one of the many annoying traits of being human that's been identified by behavioural scientists is that we put excessive emphasis on recent experience, especially when it is extreme. The oft-cited study illustrating this involves spikes in the take-up of insurance cover following a major natural disaster. Ironically, the amount of households with appropriate insurance cover has usually dropped back to normal rates by the time the next event happens.

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