The force that renews

The force that renews

44. The IBM 5150 – disruptive innovation

12 August 1981 – it was a Wednesday and the place to be was New York’s Waldorf-Astoria Hotel in mid-town Manhattan. That day, it was there that IBM, the US’s most staid corporate giant, launched the product that would turn itself and the world upside down: the IBM 5150, better known as simply ‘the IBM PC’.

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