When the American kitchenware company Williams Sonoma launched a breadmaking machine it initially sold badly – until it introduced a more expensive model after which the cheaper one did well. Speed-daters are less likely to want to meet a partner again if their previous speed-date was especially attractive. Estate agents sometimes show clients a grotesquely overpriced property with the intention of making their other properties seem more attractive. And watching TV makes us unhappy by reminding us of the mundanity of our own lives.
To continue reading, subscribe today
and enjoy unlimited access to the following:
- Tips of the Week
- Funds coverage
- Weekly features on big investment themes
- Trading ideas
- Comprehensive companies coverage
- Economic analysis
Behavioural Finance
Why momentum works
Overconfident investors might help explain why momentum investing works
Chris Dillow