When the American kitchenware company Williams Sonoma launched a breadmaking machine it initially sold badly – until it introduced a more expensive model after which the cheaper one did well. Speed-daters are less likely to want to meet a partner again if their previous speed-date was especially attractive. Estate agents sometimes show clients a grotesquely overpriced property with the intention of making their other properties seem more attractive. And watching TV makes us unhappy by reminding us of the mundanity of our own lives.
Join our community of smart investors
Subscribe today and enjoy unlimited access:
- Comprehensive companies coverage
- Actionable commentary, ideas and portfolios
- Tools and data to help you manage and track investments.
- Help managing your portfolio
