The accompanying table, though far from definitive, suggests that there has been a degree of consistency where valuations are concerned, albeit with Netflix and Amazon as outliers in this regard, although comparatives for the latter entity are distorted by its determination to build market share by sacrificing profits – a practice successfully adopted by its Asian rival Alibaba.com.
| FAANGs – price metrics and valuations | |||||||
| Price YTD (%) | Beta | Forward P/E | Price/Book | Price/Sales | Price/Cashflow | Implied up/downside (%)* | |
| 3.3 | 1.13 | 22.5 | 6.64 | 10.9 | 18.9 | -14.3 | |
| Amazon | 64.4 | 1.06 | 74.5 | 26.8 | 4.47 | 42.5 | -10 |
| Apple | 24.3 | 1.00 | 17.9 | 8.87 | 4.16 | 14.5 | -11.9 |
| Netflix | 80.1 | 1.26 | 110 | 33.5 | 10.8 | na | na |
| Google (Alphabet) | 19.6 | 1.29 | 23.8 | 5.41 | 7.06 | 20.9 | -21.7 |
| *Based on 2-Yr EV/Ebitda multiple (relative to peers). Source: Bloomberg | |||||||