In a televised interview yesterday, Apple CEO Tim Cook warned that results from the technology firm in the run up to Christmas were disappointing and would impact full-year revenues; it also revised Q1 guidance down a notch. Lying a lot of the blame on weaker demand in China, analysts have pointed out that there have been several warning signs that it’s phone models weren’t selling as well as they used to and that customers weren’t upgrading their telephony as frequently as they used to. We’re calling it ‘peak Apple’.
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