The Editor 

Be a do-gooder

John Hughman

Be a do-gooder

A few years ago, the ethical epithet was almost certain to see would-be backers thumb their nose at potential investments, worried that by saving the planet they would be forced to sacrifice returns. And there were plenty within the investment industry that in the past seemed happy to promote this view, further pointing out that when you looked under the bonnet of some so-called ethical products you might not like what you see. 

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