Phil Oakley 

Purplebricks pays the price of trying to run before it can walk

Purplebricks pays the price of trying to run before it can walk

Not all industry disruptors prosper. Purplebricks (PURP) has tried to revolutionise the business model of selling properties. Its decision to sell over the internet and avoid all the overheads of running high-street estate agencies makes a lot of sense, as does its offer to customers of charging a fixed fee for selling their property.

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