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Growth or recovery

Where Cussons, best known for its Imperial Leather brand of soaps, is all retrenchment and struggle, Hollywood Bowl, which announced results for the year to end September, is all growth and improvement.

Just a few rows in the table bring out that contrast. Latest profit margins and return on assets at Hollywood Bowl are above their five-year average; at Cussons, the opposite is the case. Similarly, revenues and operating profits have shrunk at an alarming rate over the past five years at Cussons. At Hollywood Bowl, revenues have grown usefully and, thanks to economies of scale, operating profits have grown markedly.

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