Phil Oakley 

A case study in market dominance and network effects

Phil Oakley

A case study in market dominance and network effects

Companies that dominate their markets are highly sought-after by investors. This is because they often make huge profits that can be relied on year after year and can deliver exceptionally good returns to their owners. Auto Trader (AUTO), the owner and operator of the UK’s largest automotive marketplace, seems to fit this description. But how long can it keep on growing its profits?

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