No Free Lunch 

Imperfect execution

Paul Jackson

Imperfect execution

“As soon as one problem was resolved, another emerged that was even harder to tackle. We were on the brink of going bust.” Katie Bickerstaff has been through it all before. This was what she encountered shortly after joining Dixons in 2008. “We had to reassure everyone – suppliers, colleagues, customers and ourselves – to maintain belief and confidence. It’s amazing how setbacks like these can really rally a team.” 

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