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Subscription wars: Big Tech ups the ante

Subscription wars: Big Tech ups the ante

The Covid-19 pandemic has cemented Big Tech’s position at the top of the food chain. While most other companies have been squeezed by this crisis, the so-called ‘FANMAG’ stocks – Facebook (US:FB), Apple (US:AAPL), Netflix (US:NFLX), Microsoft (US:MSFT), Amazon (US:AMZN) and Alphabet (US:GOOGL) – have reasserted their dominance across the likes of e-commerce, streaming and video conferencing. Yet these technology titans are not content to stop there. Increasingly stepping onto rival turf, one particular battleground is emerging – subscriptions.

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