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Sainsbury's bosses buy into new strategy

The chief executive and finance director bought shares as they tried to sell investors on their growth strategy
May 9, 2019

A year ago, Sainsbury’s (SBRY) chief executive Mike Coupe was caught on camera singing “We’re in the money” before a televised interview to talk about a proposed merger with Asda. Last month, the Competition and Markets Authority told him to go whistle.

IC TIP: Hold at 214p

The CMA decided to block the deal based on competition concerns, making the announcement just days before Sainsbury’s was due to announce its results for the year to March. Management took advantage of the timing, using the results announcement to outline its strategy for growth in a bid to put the failed merger behind it.

The group has introduced commitments to deleveraging, and investment in the store portfolio and digital capabilities in an attempt to spur further growth. To underpin their confidence, Mr Coupe and finance director Kevin O’Byrne both bought a chunk of shares on the day of the results announcements. The share price was marked up on the day, but since then has been sliding steadily downward.

Buys       
CompanyDirectorDateNo of sharesPrice (p)Value (£)Holding (shares)Holding (%)
Aberdeen Standard Asia Focus Deborah Guthrie 30 April 20192,3451,054.6524,7324,6900.014
Aberdeen Standard Asia Focus Deborah Guthrie 30 April 20192,3451,060.3524,8652,3450.007
Accrol Holdings Daniel Wright (ch)25 April 2019607,50024.5148,8383,077,8081.576
Aeorema Communications Michael Hale (ch)29 April 201925,00026.86,7001,770,00019.557
Alliance Trust Karl Sternberg01 May 20191,595783.999912,50515,7060.005
Alliance Trust Christopher Samuel29 April 201910,097788.23679,58850,6840.015
AstraZeneca Philip Broadley30 April 20195205,73829,8385,7350.000
AstraZeneca Pascal Soriot (ceo)29 April 201917,1005,825.50996,16145,3530.003
Avon Rubber Petrus Vervaat01 May 20192,5001,45036,2505,5000.018
BMO Global Smaller Companies David Stileman01 May 20192,0001,33626,7203,0000.005
Cobham James Pike (ch)♥01 May 201987,420114.39100,00087,4200.004
Concepta Adam Reynolds26 April 2019416,667312,5001,834,7220.692
Concepta Matthew Walls (ch)26 April 20191,000,000330,0001,525,0000.576
Concepta Barbara Spurrier (fd)26 April 2019333,333310,000579,3900.219
Devro Malcolm Swift01 May 20195,0001999,95010,0000.006
EP Global OpportunitiesTom Walker25 April 20197,000316.522,1557,0000.017
FireAngel Safety Technology  Michael Stilwell (cfo)30 April 201955,5383619,99455,5380.073
Gamma Communications Henrietta Marsh 29 April 20191,0001,10011,0001,0000.001
GlaxoSmithKline Vivienne Cox 01 May 20193391,5685,3164,1960.000
GlaxoSmithKline Manvinder Banga01 May 20194581,5687,18158,7840.001
GlaxoSmithKline Urs Rohner01 May 20194581,5687,1819,2060.000
GlaxoSmithKline Philip Hampton (ch)01 May 20192,7901,56843,74758,9980.001
GlaxoSmithKline Judy Lewent01 May 201990820.33518,46451,8260.001
IndigoVision  Max Thowless-Reeves (ch)01 May 201910,000156.515,650157,3832.095
IndigoVision  Max Thowless-Reeves (ch)30 April 201910,00016016,000147,3831.962
Jupiter Fund Management Roger Yates01 May 201925,00037794,25025,0000.005
Mereo BioPharma  Peter Fellner (ch)29 April 201930,00012838,40040,0000.056
Nektan Gary Shaw29 April 20194,566,66715685,0009,896,8358.955
nmcn John Homer (ceo)29 April 201915,00050575,75045,9670.454
Playtech Alan Jackson (ch)26 April 201910,0005.63663956,36635,0000.011
Polar Capital TechnologyCharles Park01 May 20191,8401,363.4825,0881,8400.001
PZ Cussons Dariusz Kucz25 April 20197,50020115,0757,5000.002
RDI REIT Michael Watters (ceo)25 April 201916,000128.33620,5341,346,6860.354
RDI REIT Michael Watters (ceo)26 April 20194,18523.9100,0221,350,8710.355
Rentokil Initial Richard Solomons26 April 201925,00039097,50025,0000.001
Sabre Insurance  Rebecca Shelley 26 April 20197,205275.3519,8397,2050.003
Sabre Insurance  Catherine Barton 26 April 20197,198276.319,8887,1980.003
Saga James Quin (cfo)29 April 201933,11860.420,00333,1180.003
Sainsbury (J) Kevin O'Byrne (cfo)01 May 201970,000229.5160,650250,0000.011
Sainsbury (J) Michael Coupe (ceo)01 May 2019100,000230.65230,6501,702,7270.077
Scottish American Investment Co (The) Nicholas Macpherson26 April 20194,000394.1315,76534,0000.024
Scottish American Investment Co (The) Nicholas Macpherson♥26 April 20195,000394.1619,70839,0000.027
SimplyBiz  (The) Neil Stevens (ceo)01 May 201950,000205102,5001,611,9752.108
SOCO International Michael Watts 26 April 201911,45275.48,635539,4960.163
SOCO International Janice Brown (cfo)26 April 201911,45275.48,635406,1020.122
Telit Communications Harald Rosch30 April 2019250,000184.6461,500250,0000.190
VPC Specialty Lending Investments Mark Katzenellenbogen01 May 2019140,00071.5100,100140,0000.041
Yourgene Health Chia-Han Chang 25 April 20194,634,14610.25475,00079,490,14213.838
Yourgene Health Lyn Rees (ceo)25 April 2019243,90210.2525,000743,9020.130
Sells       
CompanyDirectorDateNo of sharesPrice (p)Value (£)Holding (shares)Holding (%)
Colefax  David Green (ch/ceo)♥26 April 201993,600550514,8002,501,37925.506
Colefax  Robert Barker (fd)♥26 April 20192,52755013,899192,6801.965
Colefax  Robert Barker (fd)♥26 April 20196,12755033,699186,5531.902
Colefax  Robert Barker (fd)♥30 April 20196,12755033,699180,4261.840
Curtis Banks  Louis "Jules" Hydleman26 April 20196,50030419,76036,8180.068
Ferrexpo Christopher Mawe (cfo)25 April 2019150,000268.03402,045191,1320.032
GlobalData Michael Danson (ceo)25 April 20192,000,00060012,000,00079,028,34966.802
Midwich  Stephen Fenby26 April 20191,000,0006256,250,00019,040,00023.965
Ten Entertainment  Graham Blackwell 29 April 2019297,000232689,04095,3950.147
* placing/tender/open offer ♥ spouse/connected party