The gravitational pull of the big brewers

The gravitational pull of the big brewers

With overall beer sales in decline and the number of pubs in the UK down by a fifth since 2000, the outlook for breweries seems far from rosy. But that does not paint the full picture. We have also witnessed a marked increase in the number of industry trademarks over the past decade; a consequence of the rise of craft brewing and the swing towards what marketing folk refer to as ‘premiumisation’.

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