Behavioural Finance 

Tame your brain

Tame your brain

People who take an interest in behavioural finance often quickly run up against a depressing fact: there is next to no advantage in knowing about the mistakes caused by our propensity to shun considered and rational thought in favour of quick and effortless choices. These habits are so deeply ingrained that even when we know what we should not be doing, without safeguards we still do it anyway. 

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